Is your business understood?

Does your PR agency really understand you? Do you understand them? And do either of you understand those you seek to influence? In the Z to A of Public Relations, U is for Understanding. As a client, I’ve endured countless pitches where the presenter clearly hadn’t a clue about us or our concerns. They wasted our time telling us what we knew already and proffering off-the-shelf ‘solutions’ that we didn’t need. They just [...]